Weddings for the near future – at this point up through May for us here in Raleigh, North Carolina – have been postponed and cancelled across the world because of Covid19. I know that it’s devastating to couples making that decision but it’s definitely the right thing to do. And since it’s my job/passion/life, I can’t help but think of the impact of this virus on wedding photography.
Two things really stand out to me about this:
(1) Covid19 underlines the true importance of wedding photography, and
(2) the ripple effect of this pandemic on the wedding industry will last longer than the stay-at-home orders and the limitations on gathering sizes.
As a result of Covid19, I believe we’ll see a change in weddings moving forward. Even after life starts to return to some semblance of normal, I expect weddings to be different.
That might not seem like that much of a big deal to those of you outside looking in, but I can assure it will change the face and the structure of the wedding industry significantly.
If you’ve spent any of your quarantine time on social media, you’ve doubtless seen the cute, well-meaning lists of things the coronavirus can’t cancel: reading, music, hope, relationships, LOVE, etc.
And I know it’s cheesy (and I can assure I am very much not the cheesy type and I did not repost any of those memes), but it’s true. So here’s my version:
Covid19 will not change the following things about weddings:
The most important things about weddings will not change. And of course I think wedding photography is one of those most important things 😉
Yes, for all the benefits that come with being a legal union, but I’m not SO cynical to think there’s not more to it than that.
It’s about people declaring their love and commitment to one another. It’s about signifying a transition in their lives and celebrating that transition. For a lot of people, it’s about celebrating it *with* their loved ones. Because the big changes in our lives, ESPECIALLY the happy ones, are worth (1) remembering and (2) sharing with our favorite people.
That’s why weddings are such happy events, and that brings me to my point about wedding photography specifically.
Think about it. Our strongest memories are ones that are connected to a sense – a particular taste, smell, sound, touch, or sight. So, when you **see** a photograph of a moment you experienced, you are transported to that memory, and you can relive it.
When we tell a story, we’re inviting our audience to live that story with us. And when we share our memories, and especially our photos of those memories, we’re inviting others into our experience and inviting them to share our joy.
Then, if they’re anything like me, they’ll experience vicarious joy.
If there are people the couple would love to have celebrate with them, but who are not able to make it to the wedding (like those elderly and immunocompromised friends and family), having photographs to share with them is a way to include them in the celebration after the fact and walk them through the story of the day as if they were there.
Yes, live-streaming a wedding is definitely an option and I’ll have to get one of our videographer friends to chime in on how that’s certainly going to be a big wedding industry change, but consider these two scenarios:
(1) You send your grandmother a link to a live stream of your wedding ceremony, which she watches while sitting in her house.
(2) You bring a photo album or a stack of prints to your grandmother and flip through them with her, telling her all about your wedding day.
I’m sure she’d love both, and I definitely encourage both, but walking through the memories together, experiencing them together, is on an entirely different level.
Finally, on a more somber note, any sort of tragic situation like Covid19 reminds us how short life can be. When we lose someone we love, we go looking for photographs of them. Why? Because those photographs help spark our memories and they allow us to revisit our loved ones. Having beautiful photographs of their favorite people at their wedding will give couples joyful memories of those people to revisit all the time.
I’ll leave you with one of my favorite photographs from my own wedding (so this is not a Kivus & Camera photo – all the credit and thanks go to Beth Ely Photography!). This is my Uncle Leo, who passed away last year, dancing with his beloved wife Glee.
Stay strong my friends. We will come out the other side of this a changed world, but hold on to the positivity as much as you can!
We believe that love is bright and colorful, and your wedding photographs should be bright and colorful too.
Kivus & Camera are Raleigh Wedding photographers who create bold, colorful, magical memories of your wedding day with beautiful, artistic portraits AND enthusiastic, genuine moments. Your unique love story deserves to be told through unforgettable, breath-taking photographs that stand out from the crowd. Kivus & Camera love creating that magic. After all, as past bride Courtney says, we’re photography sorcerers.
And though we call ourselves Raleigh wedding photographers, we definitely photograph Durham weddings, Chapel Hill weddings, Cary weddings, etc. We’re all over the Triangle area, and we’re happy to head to the beach or mountains and even to places outside of North Carolina! Just let us know where your love story is headed.